This is really a a good idea by Google and can hopefully improve Google+ mainly because it has been criticized in past times. The new tab looks great and businesses previously started listing their pages for their so I would get cracking if I was you.
I have submitted our Social Media Expose page to get placed like a local business about the 30th May but Google must send a verification postcard by post to your address you say your enterprise is located before your page can be. This occupies to two weeks so bear this i believe when opting to submit your page.
So to acquire started you simply must sign up to Google Places for Business listing and refer to the instructions and fill as much detail as is possible. This is usually a quick and easy registration so that you shouldn't have got problems, the only real downside is the wait for that verification postcard.
As well as deciding on Google+ Places additionally, you will have to take under consideration various other circumstances to maximize the SEO component of things. I have listed a few circumstances to look at to hopefully supercharge your local SEO status:
1. Google+ are utilizing the new Local tab to exchange older pages therefore you need to make sure that you are utilizing both the old and the modern to keep sustain presence for the web. Doing this will also assist you to transition between your two when Google+ finally depletes the older pages.
2. If you haven't already create a Google+ account then remember to so, it really is quick and painless. You can build a personal profile to help you add clients etc in addition to a business page where you could post the most up-to-date news, pictures, offers and events.
3. Contact your connections through email and say to them about your new Google+ Local page and enquire of them to +1 your page whenever they like it and/or join your circle. This is quite essential as all those social activities for example 'like' 'tweet' '+1' at the moment are playing a huge part in SEO.
4. Make sure that you continue your SEO campaign together with your new Google+ Local page don't forget about any existing SEO activities you could have undertook before.
Have you create your Google Local+ page yet? If so, what is your opinion of it thus far?